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  • Writer's pictureBaileigh Allen, ZigZag

Merlien Advisory Board Welcomes Baileigh Allen of ZigZag

Updated: Mar 25, 2019

Baileigh Allen, of ZigZag Research, has been appointed to the Merlien Institute Advisory Board.  This distinguished honor has been awarded to 10 previous market research executives considered scholars in their area of discipline.  For those who may not be aware, the Merlien Institute advisory board was appointed to provide invaluable feedback and guidance to speakers and help steer speaker’s presentation content to the required standards and relevance for the Market Research Mobile World (MRMW) Conference series; which occur worldwide on an annual basis.  Aside from reviewing submitted abstracts, the Advisory Board also contributes to keynote speeches, chairs events and sessions, as requested and facilitates panel discussions or brainstorming workshops.  Beyond this, the role of an Advisory Board member is to ensure delegates/attendees have a phenomenal conference experience overall.

When asked how she felt about this position, Baileigh explained how “the MRMW is one of her favorite conference series to attend.  The intimate setting allows attendees to further enhance relationships and expand their network while simultaneously absorbing a lot of information across the event”.  Beyond this, Baileigh “appreciates how the MRMW conference is limited to 1 track with a sophisticated singular focus such that attendees are not forced to choose and wonder if they made the correct choice”.

Along with Baileigh, the Merlien Institute Advisory Board includes Ryan Backer, Massimo Cealti, Simone Caprodossi, Murat Demiral, Dan Foreman Pankaj,Jha, Mark Michelson, Debbie Solomon, Jasmeet Sethi and Sirlie Waterhouse.

Baileigh will be attending, and co-chairing, a variety of MRMW events throughout 2018.  Should you desire to know more about the upcoming conference schedule, including venue, speakers and the like, either US or international events – in either Europe and Asia Pacific.  For more on Baileigh or ZigZag Research, please take a look at or send an e-mail to the team directly at

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