It all began at the lemonade stand...
Empowering brands to be their best, most authentic selves and helping them internalize and communicate these strengths.
...mixing sugar, water, lemons and service with a smile.
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At the young age of 5, those sticky Southern summers just weren't complete without a lemonade stand. I was running numbers even back then. Calculating ROI, determining profit and loss and relying on those oh-so-wonderful loyal customers who came by each and every day.
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So if your business might require some metaphorical lemonade - please do reach out. We have a high concentration of smart and creative minds, who are passionate about solving important business challenges. We employ the latest in scientific research techniques and methodologies, as appropriate, and provide invaluable insights by utilizing our background in psychology, sociology and behavioral economics.
We would love to serve up some research and insights work to compliment your strategy.
Watch the short video to learn more about what inspires us to do what we do. See how our work has made a lasting impact in the lives of our brands and their customers.