The best path is not necessarily a straight line.
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JOBS-TO-BE-DONE
PRICING OPTIMIZATION
FOCUS GROUPS
ETHNOGRAPHIES
MARKET SIZING
SEGMENTATION
IN-DEPTH INTERVIEWS
NPS & LOYALTY TRACKING
IDEATION/CO-CREATION
STORYTELLING
ANALYTIC TRAINING
​
MOMENTS THAT MATTER
IMMERSIVE WORKSHOPS
FDA PROTOCOLS
CUSTOMER JOURNEYS/PEAK END
And because experience matters...
ZigZag leverages the full breadth of our exploratory and analytic methodologies, in conjunction with a series of best practices deeply rooted in applied social and behavioral sciences:
Client Testimonials
Ann Bailey, Ballard Designs
"ZigZag brings a highly educated and insightful approach to all corporate discussions and decisions. I’ve witnessed Baileigh’s incredible talent for quickly designing exact and innovative solutions for corporate processes."
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Todd Kozee, Scientific Games
Debbie Mitchell, Verizon
"I find ZigZag to be a valuable business partner that provided the highest quality advice and input into our business development initiatives. ZigZag is dependable and constantly sought for brainstorming new ideas and solving complex problems."
"Our latest initiative included a quali-quant focus and ZigZag was exactly what we needed to deliver next step strategy to the business in a timely manner that was on-budget, on-cost and on-point."