©2019 by ZigZag

Obstacles do not block the path, they are the path.

The best route is not necessarily a straight line.

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Our approach is designed to help brands make better, more informed decisions that translate into growth strategies using a wide range of techniques. 

JOBS-TO-BE-DONE

PRICING OPTIMIZATION

FOCUS GROUPS

ETHNOGRAPHIES

SOCIAL MEDIA LISTENING

SEGMENTATION

IN-DEPTH INTERVIEWS

MAXDIFF/CONJOINT/TURF

IDEATION/CO-CREATION

STORYTELLING

ANALYTIC TRAINING

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MOMENTS THAT MATTER

IMMERSIVE WORKSHOPS

FDA PROTOCOLS

CUSTOMER JOURNEYS/PEAK END

And because experience matters...

ZigZag leverages the full breadth of our exploratory and analytic methodologies, in conjunction with a series of best practices deeply rooted in applied social and behavioral sciences; to assist our clients design brands, experiences, messages and services that not only resonate, but elicit desired behaviors.

Client Testimonials

Ann Bailey, Ballard Designs

"ZigZag brings a highly educated and insightful approach to all corporate discussions and decisions. I’ve witnessed Baileigh’s incredible talent for quickly designing exact and innovative solutions for corporate processes."

Todd Kozee, Scientific Games

Debbie Mitchell, Verizon

"I find ZigZag to be a valuable business partner that provided the highest quality advice and input into our business development initiatives. ZigZag is dependable and constantly sought for brainstorming new ideas and solving complex problems."

"Our latest initiative included a quali-quant focus and ZigZag was exactly what we needed to deliver next step strategy to the business in a timely manner that was on-budget, on-cost and on-point."