We translate numbers into narratives and insight into impact. ZigZag helps brands validate ideas, illuminateblind spots, and find opportunity through the lens of human truth. Because understanding people isn’t justgood research; it’s what turns brand decisions into lasting connections.
Where Human Insight Meets Brand Growth.
Your brand is facing more complexity, competition and consumer fragmentation than ever. We help you navigate it. ZigZag delivers clear, consumer-backed insight to uncover what’s working, what’s not, and where the next big opportunity lies. Whether you're fine-tuning strategy or fueling growth, we help you move ahead with confidence.
From Signal to Strategy.
Brand Health & Positioning
Awareness & perception tracking, equity mapping, white space identification.
Innovation & Concept Testing
Idea screening, claim & packaging evaluation, pricing optimization
Audience & Segmentation
Consumer profiling, behavioral & need-state segmentation
Communication Effectiveness
Ad testing, message resonance, creative diagnostics
We combine the analytical discipline of a research firm with the creative intuition of brand strategists. Our agile approach means you don’t just get data - you get clarity, collaboration, and a partner who understands what moves markets and minds; with a clear roadmap of how to get there.
Where Insight Becomes Impact.
“ZigZag helped us see our brand through the eyes of our consumer - clearly, honestly, and with depth we hadn’t uncovered before. Their work didn’t just give us answers; it gave us direction.”
- Tom Casey, VP Brand Strategy, Sheishedo
Need Sharper Insight into how your brand is really performing?
Let’s uncover what you can’t yet see.
