Research That Moves Deals Forward
When timelines are tight and assumptions are risky, we rapidly deliver direct-from-market clarity that fuels confident decisions. ZigZag partners with private equity, venture investors and strategic advisors to transform data into conviction; revealing what buyers really think, how markets are truly behaving and identifying the intersection between risk and opportunity.
Our work blends the precision of data with the perspective of real-world expertise; helping you validate theses, quantify risk and identify growth white space. We bring market signals, stakeholder sentiment and strategic implications together so you can act decisively at every stage of the deal cycle.
Cut through Noise. See Opportunity Clearly.
Pre-Investment Diligence
Market sizing, competitor scan, voice-of-customer interviews
Portfolio Acceleration
Customer feedback loops, brand lift tracking, whitespace maps
Thesis Validation
B2B surveys, expert interviews, consumer proof-of-demand
Risk & Opportunity Sensing
Regulatory scans, trend pulse, ESG lens research
We operate as an extension of your deal team; agile, discreet, and obsessed with precision. Whether youneed fast-turn insight within 72 hours or a deeper pre-acquisition market validation, ZigZag’s hybrid modelensures you get the rigor of a research firm and the responsiveness of a consultancy.
Where Diligence Meets Direction.
“ZigZag helped us move from hypothesis to validation in record time. Their insights reshaped how we viewed the market and, more importantly, changed the trajectory of the deal.”
- Partner, Mid-Market Private Equity Firm
