Elevating the Insights Function from Reactive to Strategic.

ZigZag helps insights teams work smarter, not harder. We identify operational inefficiencies, clarify workflows, and spotlight the white space that unlocks your team’s full strategic potential. From partner optimization to internal training, we design practical frameworks and inspiration sessions that help insights leaders transform their function into a true business driver.

Let’s Strengthen Your Insights Engine

Sharper Processes. Smarter Partners. Stronger Outcomes.

We combine a researcher’s precision with a strategist’s perspective; helping insights teams build scalable processes, align with business needs and deepen relationships with their internal stakeholders and vendor ecosystem. Our approach balances reflection with action, turning diagnostics into clear roadmaps for improvement.

Operational Efficiency & White Space Analysis

Workflow audits, process mapping, best practice identification

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Capability Building & Training

Insights storytelling, methodology refreshers, consistency frameworks

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Partner Days & Collaboration Design

Vendor strategy, relationship mapping, co-creation workshops

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Strategic Alignment & Inspiration Labs

Annual insights summits, innovation day facilitation, trend immersions

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Because Great Insights Deserve Great Infrastructure

ZigZag works as an extension of your insights team; diagnosing pain points, optimizing processes, and building the connective tissue between data, strategy and action. We help you identify what’s working, what’s missing, and where your team can go next; with tools, frameworks, and facilitation that turn insights into impact.

Proven Frameworks for Scale
Trusted by Global Insights Leaders
Training That Drives Real Change
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“ZigZag transformed our insights function, making processes consistent, partnerships strategic, and output actionable. The impact was immediate and lasting, and our Partner Day events remain innovative.”

- Director, Global Insights

Ready to Evolve Your Insights Function?

Let’s identify the white space, sharpen the process and amplify your team’s impact.

Let’s Get Started