When you need to evolve your internal insights function, build strategic muscles or bring energy to a transformation journey - we’re here for more than just the research.
We work alongside insights, marketing, and brand teams to unlock thinking, sharpen focus, and move strategy forward. From one-day sprints to ongoing arrangements, ZigZag helps teams become more curious, creative and commercially connected.
What We Help Insights Teams Achieve
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From audits to stakeholder feedback, we identify where your impact is landing… and where it isn’t yet.
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Spark new thinking, cross-functional alignment, and actionable next steps.
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We bring fresh thinking from the outside world to infuse inspiration into daily culture.
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From storytelling training to insight synthesis - we don’t just deliver data. We build capability.
Strategic Activation
Custom Partner Days to align teams and spark clarity
Deep-dive Insight Sprints to solve big questions fast
Collaborative Co-Creation Labs with internal stakeholders
Strategic Opportunity Mapping to chart what’s next
Inspiration & Provocation
Think Tanks with emerging voices & unconventional experts
Cross-category Trend Showcases to expand perspective
Ideal State Sessions to benchmark excellence
Consumer POV briefings featuring live insights
Capability Assessments
Skill-building sessions for synthesis, segmentation, and socialization
Internal Landscape Mapping to assess team strengths and needs
Coaching & feedback loops to embed learning into action
“Partner Day was a game changer. ZigZag created a space where cross-functional teams could collaborate, challenge assumptions, and uncover real opportunities. It wasn’t just a workshop - it was a strategic reset. We walked away energized, aligned, and ready to act.”
- Director of Consumer Insights, Mondelez
