MindProber, an industry-leading research solution combining neuroscience and technology founded by Pedro Almeida and Pedro Chaves announced today that Baileigh Allen of ZigZag Researchhas partnered with MindProber as executive vice president in the Americas. Ms. Allen will be based in Atlanta, GA. MindProber, headquartered in Portugal, is experiencing robust growth and is committed to serving its clients worldwide.
Ms. Allen has more than 20 years of experience in the market research industry including the supplier and client-side across a wide range of qualitative and quantitative methodologies, behavioral economics and emerging technologies. Ms. Allen frequently serves as a trusted advisor to a range of clients including multinational corporations and global firms, across a vast range of industries. Ms. Allen received her master’s degree at Appalachian State University, NC. She also holds bachelor degrees in Psychology and Political Science from University of North Carolina at Chapel Hill. Click here to learn more about Ms. Allen.
Allen states “I am incredibly excited about bringing MindProber to the United States; the area of neuromarketing is ripe for solutions of this type and I am committed to ensuring clients have the opportunity to further their research objectives with neuroscience, where applicable.”
“Baileigh’s depth of experience in all types of marketing research will help her excel at MindProber,” said Pedro Almeida, Founder and CEO of MindProber, “we are excited to add her expertise to MindProber and look forward to her contributions.”
About the company: MindProber is a platform that combines neuroscience and technology to deliver rapid and large-scale results. A DIY platform, clients can run studies with little to no involvement, depending upon their preference; from study design, sample customization to data collection and reporting. At study end, a detailed and easy-to-understand report is available which provides all the necessary information around the overall biometric and declarative measures of impact. MindProber has trained predictive models that are actually able to predict moments that will lead to audience loss – a necessary element of media and broadcasting understanding.