Whether you’re pitching new business or deepening an existing client relationship, we help you tell a story the audience, and your client, won’t forget.

Make It

What We Help Agencies Achieve

  • Back your campaign with compelling, real-world insights from the target audience.

  • Test visuals, language, and messaging to uncover what will actually land.

  • Know what consumers are thinking before the brand does.

  • Use research to align early, build trust, and avoid creative dead ends.

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Creative Testing & Refinement

  • Test early-stage concepts

  • Explore reactions to messaging

  • Identify winning creative directions

  • Benchmark against competitors or category norms

Audience Immersion & Insights

  • Conduct in-depth interviews and ethnography to surface real-world context

  • Build detailed audience personas grounded in motivations

  • Identify unmet needs, emerging tensions and white space opportunities

Pitch & Strategic Support

  • Deliver fast-turn research to support new business and client growth

  • Create insight-rich strategy decks that elevate creative direction

  • Provide validation data to pre-empt client objections and boost confidence

  • Develop compelling visuals and messaging frameworks to strengthen storytelling

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“ZigZag gives us exactly what we need - fast, focused insights that help us impress clients. They are an extension of our team and we love working with them.”

- Managing Director, Global Ad Agency