Research That Wins Pitches and Strengthens Partnerships

ZigZag helps agencies uncover the human truths, market dynamics, and strategic signals that elevate creative ideas; and give clients confidence to buy in. From early-stage pitch strategy to refining campaign narratives, we act as your behind-the-scenes research partner; turning complex data into clarity that wins trust, unlocks budgets, and strengthens your creative point of view.

Let’s Power Your Next Win

What ZigZag Provides

We operate like an extension of your strategy team - fast, collaborative, and fluent in agency language. Whether you''re crafting a creative brief, shaping a brand narrative or pressure- testing an idea before it hits the room, ZigZag delivers research that keeps clients inspired and your work defensible.

Agile Timelines, Strategic Depth
Tailored Frameworks for Every Client
Insights that Win Hearts & Minds

From Insight to Impact - Built for the Agency Pace

We move at the speed of the brief. Our agile, insight-led process brings clarity and credibility to every stage of the creative cycle; from discovery to debrief. By fusing smart methodologies with strategic storytelling, we help you build campaigns that not only move audiences but move the business.

Pitch Support & Opportunity Intelligence

Category deep dives, trend landscapes, competitor intelligence

Businessman giving a presentation on a graph titled 'ProposaL' with 'Brainstorm' on the x-axis and 'Marketing' on the y-axis to a diverse group in a conference room.

Creative Development Testing & Validation

Message testing, concept validation, emotion & engagement mapping

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Brand & Campaign Tracking


Recall, message resonance; audience response

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Strategic Workshops & Co-Creation

Idea labs, positioning sessions, narrative frameworks

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A young woman with long, wavy brown hair and blue eyes in a black blazer and white blouse, holding two notebooks, standing in a cafe or restaurant.

“ZigZag helps us translate bold ideas into business language. Their insights not only win pitches; they also win trust. We have used them repeatedly and they are always on time, on point and on budget.”

- Managing Partner, Creative Agency

Ready to Make Your Next Pitch Unstoppable?

Let’s uncover the insight that gets clients to yes.

Let’s Start Collaborating Today